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Ebook A management textbook airline operations: Part 1
Ebook Airline operations and management - A management textbook: Part 1 present historical perspective; supply and demand for air transportation; route structure; product offering.
148 p vaa 30/12/2021 159 2
Từ khóa: Airline operations and management, Airline operations, Route structure;, Product offering, Demand for air transportation
Ebook Travel marketing, tourism economics and the airline product - An introduction to theory and practice: Part 2 present tourism distribution channels; strategic planning and the marketing effectiveness audit; tourism supply and demand; pricing and revenue management; the airline business; airline schedules planning and route development; aircraft operating costs and profitability.
102 p vaa 26/04/2021 183 1
Từ khóa: Travel marketing, Tourism economics, Airline product, Airline business, Airline schedules planning, Aircraft operating costs and profitability
Ebook Travel marketing, tourism economics and the airline product - An introduction to theory and practice: Part 1 present the tourism industry an overview; understanding customer needs and wants; the marketing environment; market segmentation, targeting and positioning; integrated marketing communications
121 p vaa 26/04/2021 179 1
Từ khóa: Travel marketing, Tourism economics, Airline product, Understanding customer needs, Marketing environment, Market segmentation
Ebook Airline marketing and management: Part 2
Ebook Airline marketing and management: Part 2 present the content product analysis in airline marketing; pricing and revenue management; distributing the product; brands management in airline marketing; relationship marketing; airline selling, advertising and promotional policies; the future of airline marketing.
182 p vaa 24/08/2020 296 4
Từ khóa: Airline marketing, Airline management, Airline marketing and management, Product analysis in airline marketing, Distributing the product, Airline selling
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