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Ebook Travel marketing, tourism economics and the airline product - An introduction to theory and practice: Part 2 present tourism distribution channels; strategic planning and the marketing effectiveness audit; tourism supply and demand; pricing and revenue management; the airline business; airline schedules planning and route development; aircraft operating costs and profitability.
102 p vaa 26/04/2021 183 1
Từ khóa: Travel marketing, Tourism economics, Airline product, Airline business, Airline schedules planning, Aircraft operating costs and profitability
Ebook Flying on business – A study of the UK business air travel market: Part 2
Ebook Flying on business – A study of the UK business air travel market: Part 2 present content demand drivers for business air travel; managing business travel; travel management companies; airline competition for business passengers; future trends in UK business air travel.
116 p vaa 28/01/2021 229 1
Từ khóa: Flying on business, UK business air travel market, UK business air travel, Travel management companies, Airline competition for business passengers, Managing business travel
Ebook Airline marketing and management: Part 1
Ebook Airline marketing and management: Part 1 present the content the fundamentals; the market for air transport services; the marketing environment; airline business and marketing strategies.
154 p vaa 24/08/2020 298 4
Từ khóa: Airline marketing, Airline management, Airline marketing and management, Airline business and marketing strategies, Market for air transport services
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