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Ebook Airline economics and US airline industry: Part 1
Ebook Airline economics - An empirical analysis of market structure and competition in the US airline industry: Part 1 present introduction, airline city pair markets as natural oligopolies; market size, firm numbers and market share asymmetry.
60 p vaa 28/04/2022 166 0
Từ khóa: Airline economics, Empirical analysis of market structure, Competition in the US airline industry, Airline city pair markets, Market size, Market share asymmetry
Ebook Airline economics and US airline industry: Part 2
Ebook Airline economics - An empirical analysis of market structure and competition in the US airline industry: Part 2 present entry and market-sharing agreements in the U.S. airline industry; related literature, econometric evidence, summary of results, directions for future research reference.
28 p vaa 28/04/2022 157 0
Từ khóa: Airline economics, Empirical analysis of market structure, Competition in the US airline industry, Market-sharing agreements, Directions for future research reference
Ebook Travel marketing, tourism economics and the airline product - An introduction to theory and practice: Part 2 present tourism distribution channels; strategic planning and the marketing effectiveness audit; tourism supply and demand; pricing and revenue management; the airline business; airline schedules planning and route development; aircraft operating costs and profitability.
102 p vaa 26/04/2021 182 1
Từ khóa: Travel marketing, Tourism economics, Airline product, Airline business, Airline schedules planning, Aircraft operating costs and profitability
Ebook Travel marketing, tourism economics and the airline product - An introduction to theory and practice: Part 1 present the tourism industry an overview; understanding customer needs and wants; the marketing environment; market segmentation, targeting and positioning; integrated marketing communications
121 p vaa 26/04/2021 178 1
Từ khóa: Travel marketing, Tourism economics, Airline product, Understanding customer needs, Marketing environment, Market segmentation
Ebook Flying on business – A study of the UK business air travel market: Part 2
Ebook Flying on business – A study of the UK business air travel market: Part 2 present content demand drivers for business air travel; managing business travel; travel management companies; airline competition for business passengers; future trends in UK business air travel.
116 p vaa 28/01/2021 228 1
Từ khóa: Flying on business, UK business air travel market, UK business air travel, Travel management companies, Airline competition for business passengers, Managing business travel
Ebook Airline marketing and management: Part 2
Ebook Airline marketing and management: Part 2 present the content product analysis in airline marketing; pricing and revenue management; distributing the product; brands management in airline marketing; relationship marketing; airline selling, advertising and promotional policies; the future of airline marketing.
182 p vaa 24/08/2020 296 4
Từ khóa: Airline marketing, Airline management, Airline marketing and management, Product analysis in airline marketing, Distributing the product, Airline selling
Ebook Airline marketing and management: Part 1
Ebook Airline marketing and management: Part 1 present the content the fundamentals; the market for air transport services; the marketing environment; airline business and marketing strategies.
154 p vaa 24/08/2020 298 4
Từ khóa: Airline marketing, Airline management, Airline marketing and management, Airline business and marketing strategies, Market for air transport services
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