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Ebook Travel marketing, tourism economics and the airline product - An introduction to theory and practice: Part 2 present tourism distribution channels; strategic planning and the marketing effectiveness audit; tourism supply and demand; pricing and revenue management; the airline business; airline schedules planning and route development; aircraft operating costs and profitability.
102 p vaa 26/04/2021 183 1
Từ khóa: Travel marketing, Tourism economics, Airline product, Airline business, Airline schedules planning, Aircraft operating costs and profitability
Ebook Travel marketing, tourism economics and the airline product - An introduction to theory and practice: Part 1 present the tourism industry an overview; understanding customer needs and wants; the marketing environment; market segmentation, targeting and positioning; integrated marketing communications
121 p vaa 26/04/2021 179 1
Từ khóa: Travel marketing, Tourism economics, Airline product, Understanding customer needs, Marketing environment, Market segmentation
Ebook Flying on business – A study of the UK business air travel market: Part 2
Ebook Flying on business – A study of the UK business air travel market: Part 2 present content demand drivers for business air travel; managing business travel; travel management companies; airline competition for business passengers; future trends in UK business air travel.
116 p vaa 28/01/2021 229 1
Từ khóa: Flying on business, UK business air travel market, UK business air travel, Travel management companies, Airline competition for business passengers, Managing business travel
Ebook Flying on business – A study of the UK business air travel market: Part 1
Ebook Flying on business – A study of the UK business air travel market: Part 1 present content may 2009 traffic trends and characteristics; business travel since 1996; business passenger growth by route and by carrier; socio-economic characteristics of and source of demand for business passengers; business aviation; december 2010 – analysis of the UK business air travel market; impact of the recent recession on uk business air travel.
112 p vaa 28/01/2021 195 1
Từ khóa: Flying on business, UK business air travel market, Business aviation, Business passenger growth, Business travel since 1996
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